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Hamé - Canned fruit

Redesign of the imported compote range.

The aim was to create a strong range, communicating freshness while at the same time to maintain sufficient differentiation from competitors. The dominant part of the design is an attractive visualization of “just-picked fruit” and a table with text. The foliage in the background highlights a positive atmosphere of a sunny orchard in summer. The new range forms a strong visual block

Client: Hamé



pacakging design

Date: Aug. 6, 2013