PRO-BIO - Bioharmonie
This project consisted of several sub-tasks. Redesign of the company logo PRO-BIO, Bioharmonie brand and packaging redesign, creating the “Naše Biofarma” (Our Organic Farm) sub-brand and ultimately creating a uniform visual identity of the whole portfolio. The aim was to modernize and to increase attractiveness and visibility, while maintaining a connection with the design of the original packaging. Parts of the designs are photographs that help distinguish the various series and awaken consumers’ positive emotions.